After the launch of the GTX 1070, due to supply limitation the price was extremely high and you couldn’t find it in recommended retail price at all. Price drops did occur towards the end of 2016 and we saw priced down to £380 for most of the models. The best price available right now is from the AWD-IT website for £350 which is extremely reasonable.
For the money, you get an INNO3D Nvidia GeForce GTX 1070 HerculeZ Twin X2 graphics card, even though you can’t really get any overclocking included with the price and you essentially get a reference card with a custom cooler design. At 1506MHz base clock and a 1683 boost clock. Even though this isn’t much of an improvement of a reference version, but you still get a bit fancier model.
It’s only at AWD-IT that the prices are so low, on amazon you’ll probably find this card for £454, and a £350 is actually a really good deal.